Social & Advertising
Paid Advertising
In plain English
You pay the ad platforms to show your business to the right people. We decide who to target, create the ads, set up tracking, watch the numbers closely and move budget toward whatever is bringing results.
Paid Ads
What's included
Meta Ads (Facebook & Instagram)
Lead generation, sales and awareness campaigns with structured audience and creative testing.
Google Ads
Search, Performance Max, Display and YouTube campaigns that reach people already looking for you.
TikTok Ads
Native-style video ads built for the way people actually use TikTok.
Snapchat Ads
Full-screen campaigns for reaching younger audiences.
LinkedIn & other networks
LinkedIn Ads for B2B, plus other platforms when they suit your audience.
Tracking & analytics
Meta Pixel, Conversions API, Google Tag Manager and GA4 set up so results are measured properly.
What you get
- Campaign strategy and budget plan
- Ad copy and creative (image and video)
- Pixel and conversion tracking setup
- Audience research and targeting
- Ongoing A/B testing and optimisation
- Regular reports on spend, leads and cost per result
Who it's for
- Businesses ready to invest a monthly ad budget
- Online stores that want more sales
- Service businesses that need a steady flow of leads
- Anyone who has 'boosted posts' without clear results
Sound like you? Tell us about your project.
How it works
Four clear steps
Step 1: Goals & tracking
We agree your target (leads, sales, bookings) and make sure every result can be measured.
Step 2: Build campaigns
Audiences, ad copy and creative are prepared and launched in a clean account structure.
Step 3: Test & optimise
We test audiences, creatives and offers, and cut what isn't working.
Step 4: Scale what works
Budget moves to the best-performing campaigns, with reports you can understand.
Want to see examples? View our Paid Advertising work.
Overview
Paid advertising, explained
Paid advertising means paying platforms such as Meta (Facebook and Instagram), Google, TikTok and Snapchat to show your business to a chosen audience. MetDev Solutions plans, builds and manages these campaigns from Lahore, Pakistan, and uses LinkedIn Ads for B2B and other networks when they fit.
Every campaign starts with a clear goal (leads, sales or bookings) and tracking such as the Meta Pixel, Conversions API, Google Tag Manager and GA4, so results can be measured. We then write and design the ads, test audiences and creative, move budget toward what performs, and report on spend, leads and cost per result.
- Provided by
- MetDev Solutions, Lahore, Pakistan
- How to start
- A free 30-minute consultation via WhatsApp, email or the contact form
- Covers
- Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads, LinkedIn & other networks, Tracking & analytics
- Works well with
- Social Media Management, Graphic Design & Video Editing, Website Development
FAQ
Common questions
How much should I spend on ads?
There is no single right amount. It depends on your market, your goals and what a new customer is worth to you. We suggest a starting budget in the free consultation and explain how we will judge whether it is working before increasing it.
Is the ad budget included in your fee?
No. Ad spend is paid directly to the platforms (Meta, Google, TikTok and so on) from your business's own account. Our fee covers strategy, creative and management.
Who owns the ad accounts?
You do. We work inside ad accounts owned by your business, so your data, audiences and history always stay with you.
What's the difference between boosting a post and running ads?
Boosting is a simplified version of Meta Ads with limited targeting and goals. Properly structured campaigns give far more control over who sees your ads and which action you're paying for.
Works well with
Related services
Ready to get started?
Book a free 30-minute consultation about Paid Advertising. We'll look at your goals, answer your questions and recommend a plan that fits your budget.
Prefer email?metdevsolutions@gmail.com